Omnichannel grocery retail. Redefining the customer experience and customer journey (Di Leo Alessio - McGraw-Hill)

This book focuses on consumer behavior in the food and grocery sector, where purchases are repetitive, and engagement is often low. It examines the factors influencing consumer choices and aims to understand the logic of designing omnichannel experiences in this market. The initial chapters review existing literature on customer journeys and omnichannel retailing, identifying decision-making influences and models representing purchase behaviors over time and space.