Managerial cognitive issues of digital transformation

Il lavoro affronta il tema della conoscenza e delle dinamiche cognitive aziendali nel contesto della trasformazione digitale, un contesto che sta generando profondi cambiamenti nell'ambiente economico, sfocando i confini del settore e creando nuove minacce e opportunità per le imprese. Il volume offre una serie di preziose conoscenze a supporto dei processi cognitivi e decisionali dell'impresa nell'era digitale, con particolare riferimento alle attività di creazione e appropriazione del valore. This work deals with the issue of firm cognitive dynamics in the context of the digital transformation (or digitalization) of the modern world, which is generating profound changes in the business environment, blurring industry boundaries, and creating unprecedent threats and opportunities for firms. The phenomenon has assumed even greater relevance as a consequence of COVID-19, which has necessitated the use of digital communication as a primary and immediate emergency response. The analysis is conducted from a managerial perspective based on both literature (by means of traditional and systematic literature reviews) and expert insights (based on interviews with three Gartner analysts). The aim of the work is to analyze the digital transformation of a firm from a cognitive perspective, to provide a body of knowledge to support firm cognitive processes and decision-making in the digital era, and, thus, to sustain the processes of value creation and appropriation. In its empirical part, the work was carried out thanks to interviews with the following experts at Gartner, a globally leading research and advisory company deeply rooted in technology: • Roger Caleya - Gartner Sr. Director Analyst; • Jorge Lopez - Gartner Distinguished VP Analyst, and • Rui Zhang - Gartner Associate Principal Analyst.