Strategic management of technological innovation
- ISBN/EAN
- 9781265073350
- Editore
- McGraw-Hill Education
- Collana
- Economia e discipline aziendali
- Formato
- Libro in brossura
- Anno
- 2022
- Pagine
- 349
Disponibile
57,40 €
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Maggiori Informazioni
| Autore | Schilling Melissa A. |
|---|---|
| Editore | McGraw-Hill Education |
| Anno | 2022 |
| Tipologia | Libro |
| Collana | Economia e discipline aziendali |
| Lingua | Italiano |
| Larghezza | 0 |
| Stato editoriale | In Commercio |
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